Tag Archives: jenny sanford

And Now, The Latest News… To Music

Even in the post-Napster age, music piracy is still on the rise.  Record companies are hemorrhaging money.  Artists are forced to drink tap instead of Fiji.  The only bright spot in the music industry is in publishing: owning the rights to songs that will be licensed to radio, television, video games, commercials, etc.

A local nightly news program may pay $1,000 to $4,000 for some horn-and-drum opening music and use it whenever it wants. The same goes for background, mood-setting music on a daytime soap opera. But using a song just once in a major motion picture can cost $25,000 to $1 million. Companies like J. Crew even pay fees for music played on their Web sites. (From NY Times)

If this is where the money is, then why not alter the product?  Let’s make songs for our newscasts and political debates.  We don’t necessarily have to sacrifice our “art” in order to make it topical:

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